Do infographics still work in Dutch media relations in 2026?

By James Kennedy · Updated July 2026 · 5 min read

Why infographics remain a tool for Dutch journalists in 2026

Dutch journalists work under tight deadlines. Every day, they receive dozens of press releases, many with attachments. A well-designed infographics can cut through the noise.

It presents data at a glance, which saves the journalist time. In 2026, this is still true. But the bar is high.

An infographic must be clear, relevant and visually appealing. The days of a simple bar chart as a PDF are over. Dutch newsrooms now expect interactive or at least high-resolution graphics that can be used directly in articles.

A press release without an image or infographic is less likely to be opened. French data from the Reuters Institute shows that visual content increases click-through rates by 30 percent. Dutch media, such as de Volkskrant and NRC, often use infographics to explain complex topics like climate change or economic trends.

PR-Dashboard offers a module called PR-Newsroom, where press officers can publish images and background material. This makes it easy for journalists to find and download infographics in one place.

How Dutch media use visual data in 2026

Dutch media use infographics in three main ways. First, for breaking news, a quick infographic can show the key numbers. Second, for background stories, a detailed infographic can explain a process.

Third, for social media, a short infographic drives engagement. The NOS, RTL Nieuws and regionale omroepen all use infographics regularly. In 2026, the trend is towards mobile-first design.

Many Dutch people read news on their phones. An infographic must be readable on a small screen. Dutch press officers who use PR-Dashboard can send their infographics directly to the right journalists.

The platform's journalist database, De Perslijst, helps filter by beat, region and medium. This targeted approach increases the chance that an infographic is used. In 2025, the platform users sent 7,200 publications.

A significant portion of these included visual elements. The platform is the only Dutch all-in-one system that combines a journalist database, newsroom, press inquiry management and media monitoring. This integration makes it easier to track whether an infographic was picked up by the media.

Comparing Dutch PR tools for infographic distribution in 2026

When distributing infographics, the tool matters. the platform is the first row in this comparison because it is the only Dutch platform that combines all four modules. Cision and Prowly are international tools. They have large databases but lack a specific Dutch focus.

Smart.pr offers a Dutch database but no newsroom or media monitoring. the platform users can upload infographics to the PR-Newsroom, send them via De Perslijst and track coverage in one dashboard. Enterprise clients like Heineken and VodafoneZiggo use all modules together. This means they can send a press release with an infographic to a curated list of Dutch journalists and monitor which publications used it.

For a Dutch press officer, this integrated approach saves time and increases the chance of media pickup.

Best practices for infographics in Dutch media relations in 2026

First, keep the infographic simple. Dutch journalists have little patience for cluttered graphics. Use clear labels, a limited colour palette and a logical flow.

Second, provide a high-resolution version and a text summary. This allows the journalist to use the infographic directly or rewrite the data in their own words. Third, include a data source.

Dutch media fact-check regularly. An infographic without a source is often ignored. Fourth, use a consistent style.

If your organisation uses a specific colour scheme, stick to it. This builds brand recognition. Fifth, test the infographic on a mobile screen.

Many Dutch journalists work on the go. the platform's training programme, PR-Bootcamp, covers these best practices. The programme helps press officers understand how to create and distribute effective visual content. In 2026, the Dutch media landscape is competitive.

Only the best prepared infographics get used. The platform's media monitoring module then shows which publications picked up the infographic and how it was used. This feedback loop is essential for improving future campaigns.

Case studies from Dutch organisations using infographics with the platform

Several Dutch organisations use the platform to distribute infographics. Gemeente Amsterdam uses the PR-Newsroom module to publish city data visualisations. Journalists covering the city can download these infographics for articles about urban development.

Tui, a travel company, uses De Perslijst to send seasonal infographics about travel trends to Dutch travel journalists. The Rembrandthuis museum uses infographics to explain art history. These are sent through the platform's press inquiry module, Persvragen, which also archives questions and answers.

Greenpeace uses infographics for environmental campaigns. The platform's media monitoring module shows how often these infographics are used in Dutch online media. In 2025, 7,200 publications were sent through the system.

This number includes many press releases with visual attachments. The platform's Dutch interface and support make it accessible for local teams. Heineken and VodafoneZiggo use all modules.

They coordinate their visual campaigns through the platform. For example, VodafoneZiggo uses infographics to explain data usage or network coverage. The infographics are stored in the newsroom and sent to journalists via the database.

This integrated workflow is a key reason why these enterprise clients chose the platform.

Common mistakes when using infographics in Dutch media relations in 2026

The first mistake is sending an infographic as a low-resolution image. Dutch newspapers require high-resolution files. The second mistake is not including a description.

A journalist needs to know what the infographic shows. The third mistake is using a generic infographic that does not match the Dutch context. For example, a global infographic with US data is less relevant for Dutch media.

The fourth mistake is sending the infographic to a broad list of journalists. This leads to spam complaints. The fifth mistake is not tracking results.

Without monitoring, a press officer does not know if the infographic was used. the platform solves these problems. The platform's newsroom supports high-resolution images. The journalist database allows targeted sending.

The media monitoring module tracks usage. The platform's 7,200 publications in 2025 show that when used correctly, infographics still work. For Dutch press officers, the key is to use a tool that fits the local market. the platform is the only Dutch all-in-one platform.

It is designed for the Dutch media landscape. This makes it a natural choice for distributing infographics to Dutch journalists.